Where nicotine plays you.

Ask Convince youth (ages 13–17) and young adults (18-24) to never start using nicotine by positioning it as the opposite of cool.

Insight What’s cool is determined by what teens stream and share on social media—and reality TV dominates that space through drama and cultural relevance.

Idea Infiltrate teen culture with Quit Games, a dramatic social media content series disguised as a reality competition show that exposes the embarrassing realities of nicotine addiction.