🏆 AAF Miami Silver ADDY
The condiment to crack the egg ick.
Heinz | Kick Your Ick
Ask Make Heinz Jalapeño Ketchup the #1 breakfast staple while appealing to Gen Z on social.
Insight Gen Z has a newfound repulsion for eggs, the most popular breakfast food, due to the social media-driven “egg ick.”
Idea Position Heinz Jalapeño Ketchup as the perfect bold spice to kick the egg ick.
Case study
The egg ick is:
the sudden and intense feeling of disgust for eggs that unexpectedly arises while eating them.
-Urban Dictionary
EGG-SECUTION
Social
Influencer marketing
Retail
✏️ CW: Sabrina Greenberg / AD: Valentina Arboleda