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Pop your procrastination.
Extra | One Stick Away
Ask Help today’s anxious teens see Extra as an easily accessible way to recenter themselves.
Insight 86% of teens procrastinate—creating feelings of overwhelm when the steps to completion lie ahead.
Idea One Stick Away helps teens break down their tasks into less daunting bite-sized efforts by measuring them in sticks of gum.
Case study
Personalized ads
Social
Spotify
One Stick Away task packs will tap into the most commonly procrastinated assignments amongst teenagers. These will estimate the sticks of gum the task will take so that by the time they finish something as simple a pack of gum, they’ve finished their task, too.
Retail
✏️ CW: Sabrina Greenberg / ADs: Paige Mason & Veronica Benarroch